Business
Seeking new challenges by enhancing
the depth and breadth of diverse business domains
Through its business activities in the fields of transit advertising, IT, art, and food information, NKB contributes to the development of Japan’s transportation culture. As we enhance the depth and breadth of these activities, we create a variety of new related businesses. The integration of such diverse business fields enables us to think and act from an overarching perspective, and this provides the driving force to NKB—a leader in the transportation, culture, and information industries.
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Transit and OOH
AdvertisingTransporting more than 45 million people a day, the Tokyo area’s rail network boasts a massive scale and operational precision unmatched anywhere else in the world. This makes transit advertising a highly cost-effective medium capable of reaching a target audience comparable to other mass media and harnessing area marketing characteristics to target audiences with precision. NKB’s transit and out-of-home (OOH) advertising business extends beyond the Tokyo metropolitan area to cover the whole of Japan. We are also happy to discuss overseas projects.
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Food Information
In 1996 we set up the restaurant search site Gurunavi, which has become an independent company. Making the most of Gurunavi as our most important business partner, which gathers information on foodstuffs, cuisines, restaurants, customers, and eating out, we offer an array of food-related services and develop food-related content.
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Promotion Planning
We build good relationships between our clients and consumers to encourage real action. Utilizing our group networks to develop and provide interactive content, we offer a range of promotional services that spur consumer action.
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Space Planning:
NKB’s fundamental space planning philosophy is to create pleasant, enjoyable spaces. While valuing the essence of public spaces, we utilize our wide-ranging knowledge and technological strengths in the fields of art, entertainment, advertising, and information provision devices to create fun, comfortable spaces.
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Public Art
Since station concourse walls and building entrances present a face to the community that shares such public spaces, they need to elicit sensation and excitement from visitors. NKB beautifies the urban environment by creating characteristic landmarks in stations and other community spaces where many people gather.
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Web business
As use of smartphones, cloud services, and social media such as Facebook increases, web-related business is changing and expanding day by day. The network business era offers unprecedented utility and boundless potential, and NKB actively engages in a variety of web-based business including Internet advertising, website development and operation, and media mixes leveraging our strengths in transit advertising.